Naturalista’s TxturePRO

TxturePRO by Wet Brush, the premiere collection of tools designed specifically for women of color who have curly, kinky & coily hair, covering the spectrum of hair types. The TxturePRO line is implemented with natural texture in mind easing the detangling process after shampooing, whilst providing more control and styling options.

Wet Brush smartly appointed Serayah McNeill, the 21-year-old actress, model and singer as the face for the TxturePRO line.

“McNeill’s affinity to beauty, her gorgeous natural hair and her onscreen presence makes her the ideal brand ambassador for an ongoing collaboration,” said Corey Huggins, vice president of marketing for TxturePro by Wet Brush.

“As someone who changes hairstyles so frequently for my career, it’s important to have a go-to beauty tool that will protect my natural hair while giving me the ability to be so versatile in my style,” said McNeill, who is best known for her role on Fox’s “Empire.” “Working with TxturePro is a natural fit, allowing me to celebrate my natural curls while being able to style them with ease because of this collection.”

The collection features three products but only two are new, a Detangling Brush and Extension Brush. The Wave Tooth Comb is not a new product for Wet Brush as it is marketed as a Detangling Comb on the Wet Brush website , albeit the color choices are different under the new name on the TxturePRO site for women of color.

Detangling has consistently been a time consuming frustrating task when it comes to maintaining clean healthy natural tresses that Wet Brush hopes to conquer with the new TxturePRO line.




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